How hard can it be to build a website?
After all, you just throw together a few components, add in some text and images, get someone to code the whole thing and voila! A working website that will boost your company's profile in no time at all.
This is, of course, nonsense. Building a website is no mean feat. Unless of course, you're looking to actively ruin your reputation and drive your customers crazy. Here we look at 10 ways you can ruin your website:
1. Build it in Flash
The quickest way to ruin your website is to build it entirely in Flash. Sure, it'll be eye-catching and attention grabbing, but it won't always work - especially for those people visiting your website from a mobile device.
2. Go Pop-Up Crazy
Everyone loves their web browsing experience to be interrupted by pop-ups, right? If your website is filled with pop-ups and distracting banners, it is the quickest way to get people to leave your site. Avoid at all costs, and keep your website clean.
3. Include a Gateway
Making people sign up to view your website content is another great way to ruin your website. Unless you have sensitive content, or a members-only area, including a gateway on your site is not advised. You want to attract visitors, not send them running for the hills.
4. Build it for Search Engines
By building your website entirely for Google - and making it impossible for a human to navigate around - is the best way to get to the top of the rankings. Right? Unfortunately, both Google and your real visitors will see this as a pretty rubbish website and leave it right away.
5. Play Music That You Can't Turn Off
What better way to welcome visitors to your website than with a lovely song? Blasting music from your homepage (with no 'stop' button in sight) is one of the fastest ways to send your website to the scrap heap. Again, avoid this at all costs.
6. Clutter Your Website
A homepage filled with copy, adverts, images, banners, and everything but the kitchen sink is one of the biggest web design disasters ever. You need to remember that people need to navigate around your site. Kick out the clutter, and opt for a clean layout.
7. Don't Bother With Graphic Design
Another way to ruin your site is to forget about professional graphic design altogether. If you want to ruin your website, chose a template design that is about 5 years out of date. Poorly designed websites are a huge no-no.
8. Have Two Home Pages
Some people like to have an "entry page". One that appears and then asks users to click a button to visit the home page. People have too much choice as it is online. Don't make it even harder for them to access your content.
9. Only Build the Site For IE
Another great way to ruin your website is to build it with one web browser in mind. You need to make sure your website is compatible with every online - and mobile - browser. Otherwise your prospects will go elsewhere.
10. Make Your Text Illegible
By making your text really small, a crazy colour or font; you're ruining your site. If people can't read your text; they can't understand your site. You need to make sure your content is easily digestible, and that means making your onsite text easy to read.
As we've seen then, it is really easy to ruin a website. But by using the services of a professional website design agency, you'll be able to make your website work for you. Just make sure it avoids all these points.
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