Mobile browsers are odd. They function on machines that are not quite as strong as traditional computers, often using browsers that are more concerned about making the most of limited space than adding in all the bells and whistles of modern sites. To stay competitive in a market in which these browsers are a concern, you have to learn how to optimize your website for mobile browsers.
An Increasing Share of the Marketplace
Take a look at your desk. How many ways do you have to browse the web? If you are an average person, you have at least one traditional computer and one web-enabled portable device. If you throw in laptops, netbooks and tablets, you get a picture of a very diverse browsing marketplace. Given that smartphones are the sole device on the marketplace that can be easily used on the go without any kind of wi-fi signal, it obvious why it is important to cater to this part of the market. Even if only a small percentage of your customers make use of mobile browsing, this is a percentage that still has money available to spend.
A Fleeting Moment
The mobile web market has an intense level of competition. If your web page is hard to navigate on a phone, most users will use elsewhere. If it takes too long to load, most users will simply turn away. Every use that you lose due to poor optimization is a lost sale or click-through, money that has been taken directly away from your profits due to poor design. Given how easy the problem is to fix, it would be foolish to ignore the opportunity.
The Future
Even if you do not think that current trends point towards the majority of customers visiting your website via a mobile device, you might want to take the time to think about the future. The amount of growth in the smartphone market alone during the last five years has been nearly unprecedented, and tablet computers are making a very similar jump in accessibility. This means that your future customers are far less likely to have access to a typical computer screen or web browser than those in the past, and that your future really is dependent on mobile optimization.
The modern marketplace trends towards mobility. As such, you should make sure that your site is optimized for mobile browsers. While it may take a great deal of work to do so, it will help you to maintain your page views and connect with a more mobile marketplace.
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