When a client approaches you for graphic design work, often the first thing you will do is ask for details about what the project will entail and what they hope to achieve at its completion. On the odd occasion, however, the project may come along so fast that you don't think to ask for a detailed brief. Whilst it is possible to work without one, it can prove to be a big mistake.
One reason that not having a brief could prove to be a mistake is that it can make the project drag out much longer than it needs to. With a brief, you have a reference point that you can come back to should you ever become stuck. When working blind, you have to rely on your past conversations with the client, as well as your own gut instincts, to know where to go next.
Another reason that suggests not having a brief is a big mistake is that it blurs the lines of the client-designer relationship. The client may have a vision of what they think the graphic design project will look like at its completion. Without a brief, it's likely that the designer will also have some sort of idea about how they want the project to look. These views can be completely different, leading the client to be unhappy.
Whilst you may have worked without a brief in the past, it is important to understand that doing so is basically a recipe for disaster. The next time you are approached for graphic design work, even if it only seems like a small project, make sure that the client writes a brief. This will ensure that you know what you're doing and that the client is happy at the end.
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