In the hustle and bustle of big principles, great techniques, codes, sense of aesthetics and all, the most important thing is often ignored by the web designers. This thing is known as "research." Research is fundamentally a way to create a website which serves its own purpose and which stands on its own without really making noises or big claims about its presence. A website designed taking the inputs of thorough and genuine market research and customer psychology can be a piece of art -whole in itself and an end unto itself.
Following are some of the reasons why web designers and project managers often do not take much trouble to concentrate on the research:
• Budget constraints
• Time constraints
• Lack of knowledge regarding the importance of research
• Lack of adequate resources in terms of employees and other tools
• Simple laziness
Now, if you are absolutely convinced that research is absolutely an essential part of the whole process of web designing, it is equally important therefore to strategize the whole process. If you divide your strategies in some five or six categories, you will be pretty clear about the direction to which you are heading for.
Roughly, you can divide these strategies as:
Simplicity and Focus:
A website is not a tool to flaunt your brilliance! It is rather to convey the message - a precise, simple and intelligible business. Hence, you must make sure that you do not succumb to the temptation to make it more impressive or colorful. All the colors, fonts, content and themes should lead to one single goal that your website is there to serve! And, it is the onus of the businesses owner to decide that goal and to be loyal to it as well. The moment you lose the focus, the simplicity is lost. And a complex design which is nothing but just a vanity statement invariably fails to generate leads and turn them into buyers!
Through Understanding of the Customers:
One of the most important things that a solid research can do to your designers is that it gives the exact idea what are the customers and what they think about your product. It also includes understanding of what they expect and what they need. When you have this understanding, you are on highway to create a great website.
Know your technology totally
It is better to get your basics and tools absolutely right. Technology is one such thing to control. It is necessary to make your technical staff and designers on the same page to avoid last minute disasters.
Strategies such as these have their benefits that go a long way in your efforts to create a sensible website. It serves as a kind of channel to communicate properly and meaningfully for the team involved in the design. Following are some other things associated with the proper strategy:
• Better management prospects with the team, customers and vendors
• It is the only that that decides the next course of action
• Helps save time by avoiding unnecessary chatter
A good and well-documented strategy with good research work therefore is the solid foundation of any great website designing process.
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