Website optimization is important for anyone who runs a website. Without it, your website will not only be inefficient but may also scare off visitors. As such, you may want to follow these brief tips listed below.
Get a Decent Hosting Provider
This is perhaps the most important part optimizing your website. It does not matter what else you do if you do not have a great host, so take the time to do your research. Never be fooled by special promotions or low prices - instead, take the time to make sure that you know exactly what you will get from the host. Take a look at the amount of downtime that popular sites hosted by the company have experienced, and always make sure to look into customer service response times. If you do so, you should be able to find a great host.
Do Not Be Afraid to Outsource
If you have a modern website, you know that the bells and whistles are often a necessity. Unfortunately, having all the bits and pieces of an average website on the same server can make your life very difficult. As such, you may want to think about using other services to supplement your own. If you want images, consider having them hosted by Flickr or Imgur. Forms, on the other hand, might be better handled by FormSpring than they are by you. No matter what you choose, though, make sure that the outside service is actually reliable.
Minimize the Slowdown
If you really want your site to take off, you need to make sure that it is actually user friendly. For most, this means making sure that the site functions at a reasonable speed. Most web designers have already learned the lessons of the early days of the internet, getting rid of graphic-intensive sites and focusing on the important info. Modern designers, though, still have a good deal of work to do. Try to minimize the number of redirects on your site, try to keep information as concentrated as possible and always remember that many of your visitors may be using mobile browsers which do not handle images of gifs quite as well. Keeping this in mind will help you to speed up your site and keep visitors.
If you want to run a website, make sure that you keep optimization in mind. Keep your site friendly, make sure to offload content that you cannot handle yourself and always make sure that you have a great host. If you can, you can focus on your content rather than your website's build.
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